# Affle Agrees To Buy Perion In $420 Million Cash Deal

Affle’s $11.70-per-share offer values Perion at about $420 million and includes a 40-day period for the ad-tech company to seek competing bids.

By Will Langan | 24X7 News
Published: 2026-11-01T17:02:59.975Z
Updated: 2026-11-01T17:02:59.975Z
Section: Business
Format: News
Canonical: https://24x7news.us/articles/affle-agrees-buy-perion-420-million-cash-deal

Affle has agreed to acquire digital advertising technology company Perion in an all-cash transaction valued at about $420 million, the companies announced Sunday.

Under the definitive agreement, Perion shareholders would receive $11.70 in cash for each share. That represents a 34.5% premium to Perion’s closing price on Friday, Oct. 30, the last trading day before the agreement was signed.

Perion’s board unanimously approved the transaction. The company will have a 40-day “go-shop” period, ending Dec. 11, during which it may solicit and consider competing offers. The companies said there is no assurance that the process will produce a higher bid.

If the transaction closes, Perion would become a wholly owned Affle subsidiary while continuing to operate under the Perion brand. Its shares would be delisted from Nasdaq and the Tel Aviv Stock Exchange.

The deal is expected to close in early 2027, subject to Perion shareholder approval, U.S. antitrust review and other customary closing conditions. Citibank is providing debt financing, and the agreement is not contingent on financing, according to Perion’s announcement.

Perion reported $228.3 million in cash and cash equivalents, short-term bank deposits and marketable securities as of Sept. 30. Affle said the combination would add Perion’s retail-media, connected-TV and digital-out-of-home advertising capabilities to its mobile-advertising business.

The transaction is not yet complete, and Perion’s go-shop provision leaves open the possibility of an alternative proposal before shareholders vote.

Sources:
- Perion, “Perion Enters into Definitive Merger Agreement with Affle,” Nov. 1, 2026
- Globes, “Affle Acquires Perion Network for $420m,” Nov. 1, 2026

## Sources
- Perion merger announcement: https://perion.com/investors/press/perion-enters-into-definitive-merger-agreement-with-affle/
- Globes: https://en.globes.co.il/en/article-affle-acquires-perion-network-for-420m-1001561492