MadaLuxe Group announced October 30 that it acquired DUXIANA’s North American distribution business, including exclusive distribution rights for the Swedish luxury bed and furniture brand.
Financial terms were not disclosed. MadaLuxe said the transaction positions it to lead DUXIANA’s 15-location U.S. showroom network. The announcement describes an acquired regional distribution operation, rather than the purchase of the entire global DUX business.
The buyer outlined plans to expand through corporate showrooms, wholesale distribution, franchises and licensing arrangements. It also intends to build relationships with interior designers, architects and hospitality operators. Those are proposed growth channels; the announcement did not give a timetable, a count of planned openings or financial targets for the expansion.
DUX was founded in Sweden in 1926 and is marking its centennial. DUXIANA is its North American retail presence. The business remains associated with a family-led Swedish brand, whose chief executive Henrik Ljung described the transaction as a new North American chapter.
The acquisition adds to MLG Home, MadaLuxe’s home and lifestyle division, which also operates Hästens Texas. The company said it intends to invest in showroom environments, customer consultations and product education across the acquired business.
The announcement did not disclose staffing changes or changes to existing customer contracts. Its statements about future growth reflect the companies’ plans, rather than completed increases in sales or market share.
Sources: MadaLuxe Group’s October 30 acquisition announcement.