Undercover Snacks announced October 30 that Mondelez International made a majority investment in the company, placing the maker of chocolate-covered and frosted quinoa crisps within the larger snack group’s North America Ventures business.
Undercover said it would continue operating as a standalone business under its existing management. Founder Diana Levy will remain chief executive, while Michael Levy will serve as president and chief operating officer. They will retain a significant minority stake and seats on the board.
The announcement did not disclose the purchase price or the precise ownership percentages. It described a majority investment rather than a purchase of all remaining shares.
Undercover said its products are sold in more than 25,000 retail locations, including grocery, mass-market, club and drugstore channels. The company also distributes through online sellers and United Airlines. Its reported airline distribution exceeds 175 million units since 2023; that cumulative figure is distinct from annual retail sales.
The company plans to use Mondelez’s distribution, procurement, marketing and other capabilities to expand. Those objectives describe management’s growth plans rather than completed increases in revenue or production.
Undercover will join other brands in North America Ventures, including Perfect Snacks, Tate’s Bake Shop and Hu Chocolate. The transaction announcement identifies continuity in management and ownership alongside the change in majority control.
Sources: Undercover Snacks investment announcement, October 30, 2026.