Seven Letter launched Engine on October 28, offering clients an assessment of how generative artificial-intelligence systems describe their organizations, executives or issues.
The communications firm said the service begins with a benchmark of that representation and produces a strategy intended to influence future answers. Recommended work can include earned media, content development and public affairs.
According to the announcement, clients can track changes through continuing monitoring and periodic re-audits. The company described the service as a way to identify inaccuracies, negative themes and gaps in visibility across AI-generated responses.
Chief executive and founding partner Erik Smith said Engine brings together data analysis and the firm’s communications advisers. The name also recalls Blue Engine Message & Media, the business’s earlier identity.
Seven Letter has offices in Washington, Boston, New York and Los Angeles. Its launch announcement describes the service’s intended functions; it does not provide independently verified evidence that a communications plan will change any particular AI system’s answers.
Sources Seven Letter launch announcement: https://www.prnewswire.com/news-releases/seven-letter-unveils-engine-to-help-clients-shape-how-ai-tells-their-story-302922464.html