The U.S. Olympic and Paralympic Committee is exploring a new commercial venture that could bring outside investment into Team USA's business operations ahead of the 2028 Los Angeles Olympics.
The proposed entity is called United States Olympic and Paralympic Ventures. Board records say the committee has received encouraging preliminary feedback from potential investment and strategic partners.
The nonprofit committee said it is evaluating several commercial models to generate more resources for athletes and national governing bodies. It said any arrangement would preserve the organization's mission, governance and leadership.
The discussions could include selling an ownership stake, although the structure has not been finalized. A separate report said the Raine Group is advising the committee and that outside investors have been approached. The committee declined to identify advisers or prospective partners and did not confirm a valuation.
The timing is significant because Team USA's commercial rights are expected to return to the committee after the Los Angeles Games. The United States is also scheduled to host the 2034 Winter Olympics in Utah, giving the Olympic movement an unusually long domestic runway for sponsorships, licensing and other commercial activity.
Unlike many national Olympic committees, the U.S. organization does not receive direct federal funding for its operations. It relies heavily on sponsorships, philanthropy and Games-related revenue to support athletes and sports governing bodies.
The committee said athlete representatives and national governing bodies have been consulted during the planning process. It described the effort as a way to create more sustainable support that is not concentrated only around the four-year Olympic cycle.
No transaction has been completed, and the potential size, terms and investor rights remain uncertain. The talks represent an exploration of funding options rather than an announced sale.
Sources: - U.S. Olympic and Paralympic Committee, board-meeting records and statement - Reuters, U.S. Olympic commercial-venture report, Nov. 3, 2026 - Sky News, Team USA commercial-rights report, Nov. 3, 2026