Los Angeles 2028 organizers unveiled “Stars Align” on October 28 as the official slogan for the city's Olympic and Paralympic Games, according to LA28's announcement.
The organizing committee described the slogan as a call for athletes, volunteers and supporters to take part. Chief Marketing Officer Alex Merchán said the concept emphasizes preparation and commitment meeting opportunity.
The launch campaign includes a 60-second film set to the Red Hot Chili Peppers' “Can't Stop,” featuring Olympic and Paralympic moments alongside Los Angeles landmarks such as the Hollywood Sign and Griffith Observatory.
Host organizing committees choose slogans reflecting their cities and countries. LA28 cited Tokyo's “United by Emotion” and Paris' “Games Wide Open” as earlier examples.
The Olympic Games are scheduled to open July 14, 2028, followed by the Paralympics on August 15. Los Angeles previously hosted the Olympics in 1932 and 1984; 2028 will be its first Paralympic Games.
Sources: LA28 official announcement.